10 Factors to Brand Resiliency

In 2012, probably just like you, I have gotten knocked down and back up, only to get knocked down again.  Just when I thought I was ready to go, I got another punch, and then another.  It doesn’t matter what happened, how hard the punch was or how it compares to your punches… and it doesn’t matter how many times you got knocked down either.  What matters is how soon you can get back up again.  This is what I mean by Brand Resiliency and it is a key factor for building a strong personal brand and living a happy, successful and fulfilling life.

According to Steven Southwick, a professor of psychiatry at the Yale School of Medicine and co-author of Resilience: The Science of Mastering Life’s Greatest Challenges, resiliency is something that anyone can learn and there are 10 factors shared by people who bounce back most effectively from traumas:

10 Factors to Bouncing Back Effectively

  1. Optimism
  2. Flexibility
  3. Core value system
  4. Faith
  5. Positive role models
  6. Social support
  7. Physical fitness
  8. Cognitive strength
  9. Facing fears
  10. Finding meaning in struggles

It used to take me weeks to bounce back, and then days, but after training my mindset and attitude, along with working on developing and nurturing those 10 factors, I am happy to report that I can bounce back the next day, no matter how hard the punch.

If you aren’t feeling strong or resilient, I urge you to pick one of the ten factors that you need the most in your life right now and start looking for a positive solution to fill that need, so you can bounce back to life and start enjoying the journey that we are all on!  Since I did it myself, I know it works but remember, just pick one…not two or four or eight, but one factor at a time in order to see the most successful results.

Is your brand resilient?  Feel free to share your current challenges or success tips below.

Until next month… Power up!

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