Month: October 2011

Brand Your Business Like Your Favorite Restaurant

Recently, I attended the Arizona Technology Council luncheon which included a panel of Arizona branding experts who discussed building a brand like your favorite restaurant. The panelists included Kate Unger, Senior Vice President of Marketing for Kahala, a franchising company (owners of Cold Stone Creamery and Blimpie brands, along with 12 others); Deborah Topcik, Director…