When you are creating your personal brand online, there are a few pitfalls you need to watch out for. They are basic mistakes, but a lot of people still make them, and hurt their chances to make a memorable impact. Let’s take a look at the 3 common mistakes:
1. Not defining your niche
Don’t be “the person who does everything.” The best way to build your personal brand is to define it as narrowly as possible. Focus narrowly on a niche that you can be a leader of. For example, don’t just cover a broad array, like marketing. Specialize in marketing for large nonprofits, for small coffee shop chains, or a certain profession.
By defining your niche, you can uncover all the pertinent information about that niche, so you can become the expert and influencer in it. Be that “go-to” person who everyone turns to for the best information.
2. Sharing too much personal information
Make sure you are not overloading your audience with a bunch of boring tweets, or overly-personal status updates.
If your audience only follows a few people, you’re going to look like a fire hose of updates, so ask yourself whether your update is educational, adding value, or interesting to your audience. Avoid posting mundane information that you think people might enjoy. When in doubt, ask yourself what might happen if a potential employer or client saw your update. That doesn’t mean you can’t post personal information, it just means you need to be selective.
3. No quality control in your content
Online content is supposed to be much more relaxed and laid back than regular written communication used to be. We’re allowed to have typos and grammar and punctuation errors in the content we create, and no one thinks anything of it. If this is the case for you, be warned that influencers may pay attention to it, and drop you from consideration based on a series of errors. Spell check and grammar check before posting. How many of you have clicked on a link that doesn’t go anywhere? Double-check all links and URLs.
Personal branding is actually pretty easy. You’re building your reputation by connecting with influential people, and letting them see the awesome things you do. Whether you’re looking for a job or building your professional reputation, the steps are the same, as are the mistakes.
Stick to the basics, avoid the mistakes, and you’ll be well on your way to building a solid foundation for your personal brand.