3 steps to create brand confidence

Did you know that many people who feel and act confident now, didn’t feel that way at first? Want to know their secret? Confident people aren’t in a battle with their feelings, so if you are trying to control your feelings, try allowing them to be there instead of controlling them. This will free your energy up to act, instead of fighting with yourself.

Confidence is generally described as a state of being certain either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective.  Self confidence is having confidence in oneself and is the difference between feeling unstoppable and feeling scared out of your wits.

Your perception of yourself has an enormous impact on how others perceive you. Since perception is reality, the more self confidence you have, the more likely it is that you’ll succeed.

“Never think that you’re not good enough yourself.  A man should never think that.  My belief is that in life people will take you at your own reckoning.” ~Isaac Asimov

Want to create more brand confidence?  Try these 3 steps:

1. Get out of your head and stop thinking all the time.

2. Create the story of how you want to show up in the world based on the following:

  • What matters the most to you;
  • The kind of life you want to lead;
  • The kind of person you want to be, deep down, every day.

3. Start being that person leading that life you want.

Follow these 3 steps to create a solid guidance system to help you focus on what’s really important to help you decide when to take action; regardless of your fears, doubts or those little voices in your head.

By being and acting like this person you admire, you will gain confidence and start living an authentic life where you can own your brand and exude confidence {not to be confused with arrogance!}.  When what you say matches what you do, you will create unlimited brand confidence.

4 simple, yet powerful success tips:

  1. Enjoy what you’re doing.
  2. Know your subject and really understand your subject.
  3. Feel the fear, and do it anyway!
  4. Never quit – just go after it and don’t stop.

If you can acknowledge your fear and transform it into a fuel that can propel you into action to complete the task at hand, whether the outcome is good or bad, you will build your confidence.

Remember, confidence, like branding, is a never ending journey, and if you don’t feel uncomfortable, you aren’t growing and becoming the best brand you can be.

Don’t fight the fear; feel the fear, take action and don’t worry — the confidence will come later!


I hope you are starting to realize that you are communicating your brand every day, in every way. Just be you, fulfill what you promise and always give your best.

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