- Five seconds. That’s how long you have to capture a listener’s attention.
- Try a question or a statistic. “Did you know…?” or “Have you ever…?” are great lead-in’s. It gets the brain engaged and wondering what will come next.
- Make your audience think to keep those ears wanting to listen to what comes next.
2. Choose One Focus Point
- People don’t want to hear a laundry list of the ways in which you can help.
- Choose one aspect of what you do; the most important benefit you can deliver.
- You can talk more about your services when you are approached later.
3. End with a Memory Hook
- Taglines are the way we remember brands.
- If you make it short, sweet and memorable, then you’ll have some stickiness.
- Sometimes people may not remember your name, but will remember your tagline.
4. Keep It Simple, Silly
- Keep it simple and make a big impact in that short window of time.
- If you can share your value, then you will have people asking more.
- Grab attention, stay on task, and wait for people to ask you for your business card!