Branding Formula Helps Entrepreneurs Achieve Success

start-journey3Let’s take a look at the top four reasons why 87% of startups fail:

1. No focus and too many offerings resulting in inefficient and ineffective use of resources
2. Not having a professional image and branding elements in place at the beginning
3. Not having a system in place
4. Minimal support, resources, tools, and knowledge to overcome obstacles.


Now, let’s focus on the solution; a simple, yet powerful formula for your success:

  1. Have a brand {you} All successful businesses start with you and your passion.
  2. Get a plan {your purpose} You must know where you are going and why you want to get there.
  3. Plug in {your credibility} Gather all the knowledge, resources and tools that you need.
  4. Power up! {shine your light} Congratulations – you are now ready to start your journey.
  5. Connect {online & offline} You have a solid brand foundation that creates the all-important first impression.
  6. See results {your profits} Your brand messaging and target audience interaction will determine your level of success.

focusThe ultimate goal is to Power up! because then you can grow exponentially and strengthen your brand foundation by continually adding beautiful layers to your own unique brand story.

Once you are at the Power up! level, you achieve clarity and focus which enables you to connect (or not connect-which is okay) and start seeing successful results.  This also enables you to make solid connections to follow up on and develop win-win relationships.  When you have a solid brand identity, you will be able to stay focused and be able to use your brand as a filter to make strong, lasting connections to start seeing successful results.


I hope you are starting to realize that you are communicating your brand every day, in every way. Just be you, fulfill what you promise and always give your best.

Want to learn more about branding? Follow me on Twitter, find me on Facebook or watch a short video series here.

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