Branding Lessons From The Olympic Games


The Olympic Games are an awesome time to demonstrate that, contrary to what some people think and the mainstream media portray, there are no overnight successes. These Olympians can have up to 30 years behind their victorious moment. If you watched any part of the Olympics, except curling (by popular vote), you witnessed the skill, talent and fierce focus that all of the top athletes demonstrated. I believe that branding is like the Olympics – it is about the long journey, and not the short moment of glory. It is about the passion and the purpose – your BIG Why? factor – that enables you to practice your way to excellence and persevere through all the obstacles, people and weather changes that come your way.

Oops, did you catch that? I said the P word … Practice.

Practice is not discussed much and I know why.

Practice means you think you are a beginner. Practice isn’t pretty. Practice usually isn’t fun, although it can be if you treat it like a game. Practice is uncomfortable, but necessary.  Practice is what will propel you to become the leader and enable you to be the expert of ‘Brand YOU,’ which is why we all have to ditch perfectionism and figure out how to embrace practice.

The space between idea (talking) and execution (doing) is vast! There are so many mental gymnastics to play and win in that space in between and practice will help you discover your unlimited potential and become an expert. I believe everyone has potential and their only limitation is themselves and their own personal beliefs.

Hope my favorite Olympic moments help you to discover and realize your unlimited potential:

3 favorite adjectives to describe a budding athlete filled with potential (Bob Costas)

  1. Ambition
  2. Attitude
  3. Fresh eyes

Statement to achieve accountability (Shaun White)

> Eventually, I’ll be standing at top and someone is going to say go, and I’ll have to do it.

Lesson of why you shouldn’t feel too much pressure overthink things (Chris Collinsworth)

“We’ll get to see the greatest there has ever been afraid of the very stunts he’s going to be doing tomorrow night. Shaun White is feeling a responsibility not just to win, but to push the sport forward by trying ever more risky and ever more creative moves and stunts. If you push extreme sports too far, sometimes they push back.”

Athlete who achieves flow when practicing to win (Julia Mancuso)

Julia> Julia believes in the perils of trying too hard or being too rigid and would rather look forward than back, as demonstrated in this quote:

“I’ve learned that in my skiing, the more I think I know where I’m going and want to be on a perfect line, the slower I am because I’m too early,” says Mancuso. “I’m just waiting for it to happen instead of taking it as it comes and feeling the mountain and feeling my edge. It’s more keeping your edges clean and going with the flow. That’s when I’m the fastest.”
Source: After the Gold Rush

I love her fierce focus and her free philosophy!

Top Q & A (The Atlantic)

Q – What distinguishes successful athletes?
A – They’re intrinsically motivated and love practice as much as competition.

My parting thought for you is to take part and take practice!

Take part: The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well. Pierre de Coubertin

Take practice: Here is an Article to help you stay motivated through the practicing bumps, so you can play to win.

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About Kathy

Branding, to me, is just like being a sculptor shaping a stone into an image of solidity and significance, except my stone is a wonderful, living, and breathing human being!

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