Radio Series: Branding Matters

Episode 1: Branding Matters

Welcome to the world of branding according to Kathy Bass on the VoiceAmerica™ Network!

Listen to the LIVE show replay here:

At the top of the hour, we dive right in to find out why branding matters or should matter in your world. Then you’ll learn how branding, done right, can create free word-of-mouth advertising and PR, plus save you advertising dollars, energy and time.

Be ready to understand various ways how your multifaceted personality and current reputation can create brand value and help you avoid brand damage.

We’ll finish the hour with a behind-the-scenes logo story and how a tagline was created based on a real experience in a gym and can happen for you, too.

Bonus exercise: Develop your personal mission statement.

Listen to the LIVE show replay here.

Click here to listen to current episodes and see what future episodes will air!

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