Branding Advice: Create Brand Momentum with 5 C’s

C with HeartWhen I wrote this, I was watching the movie Sixteen Candles – the scene with Jake Ryan in front of his cool Porsche (it’s 1984, so perspective is key!). In the movie, Samantha (Molly Ringwald) dreams of Jake (Michael Schoeffling), but worries that she won’t be good enough for the popular senior, yet she can’t seem to take her mind off him. She is constantly faced with the attention of nerdy Farmer Ted (Anthony Michael Hall), the only boy in the school, unfortunately, who seems to take an interest in her.

What a great example to illustrate what #branding is like… dreaming, adolescence, awkwardness, then achievement!

I’m always on the lookout for simple, yet powerful ways to help you take you and your brand to the next level. These 5 C’s are key elements to integrate into your brand strategy to create some brand momentum:

1. Core: your identity, beliefs, values and goals.

2. Collaborations: your people, places and possibilities.

3. Co-learning: lessons from anyone, anywhere and anytime.

4. Connectedness: find people who interest and inspire you.

5. Communication: express yourself and strive to add value.

Brand inside is more important than brand outside for sustained success. Tom Peters

To pull these key elements together: pay attention first of all to your thoughts, secondly to your words, and thirdly to your actions to create deeper meaning and understanding in your life.

Remember, you always have 2 choices (change your situation or change your thinking). Most of the time, the tough choices are the ones that we want to hide from, but really need to face, in order to persevere and push through to the other side… the character building moments.


—> Comment below and let us know what brand challenge you are facing, so the Ladies Who Brand community can help you Power up!®

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