In today’s world, your personal brand is being judged every day. The keys to building a successful personal brand are grounded in: authenticity, adaptability, value creation, differentiation and connecting with your target audience. Here are 3 steps to help you enhance your personal brand value:
1. Assess your true strengths and potential gaps.
During transformational times, individuals who seek to understand the changing dynamics and then adapt to new market conditions can seize opportunities.
Opportunities are new problems to be solved or needs to be filled that your true strengths can uniquely solve.
Are there new areas or technologies that you aren’t familiar with, but will need to be? Formulate a plan to gain knowledge, training and/or experience to eliminate these gaps.
Be honest with yourself and commit to specific actions that will leverage your strengths and minimize your potential gaps.
2. Be true to yourself.
What are you passionate about? What do you dream of doing? Why do you want to change the world? What are your core values?
This will require some serious reflection and discovery. Strong personal brands start with a burning passion and strong purpose.
This may even lead to a complete shift in your thinking. Keep searching for the answers until you find the ticket to a fulfilling mission that touches your heart.
3. Commit to Creating a Personal Brand Plan.
Examine your answers in the first two parts, formulate a plan and then begin your journey with baby steps.
Regardless of your situation, you should always have a proactive plan to enhance the value of your personal brand.
“Your brand represents your future earnings. Not managing your brand means you are not taking control of your future.” ~Don Sexton, Ph.D.