Follow Up Impacts Your Brand

With every personal and professional interaction, you’re subconsciously branding yourself and your business. What people see and how your words impact people is very important. Your brand impression stays with people from the very first touch, so make sure you look the way you want people to remember you and communicate what you want people to remember you for.

Therefore, if you say you will follow up or do something, you are delivering a brand communication (promise).  If you don’t follow up or don’t do something, you are not fulfilling your brand promise, and it will impact your results:

If your reputation is negative, then you will have difficulty achieving your business objectives.
If your reputation is positive, then you will see the impact on your future cash flow.

 

If you aren’t seeing the results you want, it may be time to define or re-define who you are, what you do, and what you want people to know you for.  Here are two ways to help you:

Everything you need is already inside of you, just go within and “discover”.

Since we don’t always see things in ourselves that others can see: 

Ask customers and colleagues what they like best and least about you to get a pulse on your “IT” factor, and identify key intangibles that make up your essence. Then figure out your ideal audience, so you can follow up.

 

“You can’t build a reputation on what you are going to do.” ~Henry Ford

 

Fundamental tips to follow up success:

1. Put some action into your plans, ideas and dreams

2. Know that every detail will be consequential

3. Have patience and results will speak for themselves

Brands are the foundation of successful businesses, and your brand is your reputation – what you stand for – in the minds of your customers and in the minds of anyone you meet. 

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