From Oboist to Pilot to CEO on Inc. 500 List

DeniseWilsonFrom Oboist to Pilot to CEO on Inc. 500 List

Brand Spotlight:
Periodically, I will shine the spotlight on those who we can all learn the most from … those individuals who don’t fit in a box and those individuals who have come from an unlikely start to an incredible win. These stories are meant to inspire and help you Power up!® your brand to the next level. Afterall, the brands who contain the most unusual spots are the ones with the most potential to shine the brightest.

I first heard Denise Wilson, CEO of Desert Jet, speak at the American Express OPEN for Women: CEO BootCamp in March, 2014. Talk about onward and upward … she transitioned from being a classically trained oboist to a teacher to a pilot to a CEO launching her own multimillion dollar aviation company. Even landed a spot on the Inc. 500 list as recently as 2013 (3rd year in a row!). Yes, three years in a row during some of our toughest economic times. Now, you know why I put Denise Wilson as the first in this spotlight series.

Here are my top 3 favorite parts that you can also view on the video below.

1. She grabs your attention with an easy to understand “What do we do?” analogy:

We are a private car service for the sky.

2. She choose to take control of her destiny once she realized her pattern:

All her eggs were in somebody else’s basket; which determined whether or not she would achieve success.

3. She understood what she would need to achieve success on her terms:

Block out the naysayers, and have a laser eye focus.

She sure followed the 4 “C” rule to CEO success:
Courage, Confidence, Competence and Connections.

And her parting words advise people to start:
“Probably sooner than you are ready, let go … anyone can do it.”

Hope you enjoy this video and would love to hear how it inspired you!
–> Feel free to post your thoughts in the comments below.

Video (2:03) — Highlights of Denise Wilson at OPEN for Women: CEO BootCamp

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