First, branding starts with a quality product or service. Then branding is about showing your value, and understanding that your brand must stand for something to the customer. Building your brand keeps you in your customers’ minds – the only place it counts, but if you don’t show the value, you will become undervalued.
In the period of disruption that we are experiencing, it is imperative to innovate, and constantly demonstrate quality and value. There are lots of outstanding businesses that cannot capture attention from their audience, in part, because they failed to show their value to their communities.
Innovation and brand building form a dialogue. Innovation refreshes a brand while a brand allows the business to receive credit for the innovation. Innovation brings value to the customer. Branding ensures that the customer knows who is providing the value.
Value added refers to “extra” feature(s) of an item of interest (product, service, person etc.) that go beyond the standard expectations and provide something “more” while adding little or nothing to its cost. Value-added features give competitive edges to companies with otherwise more expensive products.
Do you want to receive credit for the value you provide? Then you must communicate this value to your customers, so BLANK is associated with your brand