Promoting brand “you” is an area that most of us could pay more attention to, and social networks make it easy to get started. If you are already a member of a social network like LinkedIn, Facebook or Twitter, I urge you to think about how you can leverage these tools to establish your personal brand.
“Networking” is an action verb that requires you to do something. Smart social networking combines these three important elements when promoting brand “you” successfully:
1. Search Engine Optimization (SEO)
Keywords matter. Your profile is searchable within the social networks and indexed by Google, too. Figure out your top five keywords and use those consistently, especially in the headline and summary.
Sharing information is a powerful way to attract the right attention to your profile. Anywhere you have the opportunity to contribute content or share information is a great chance to reinforce your personal brand. Make sure it adds value and relates to your brand.
A little self promotion goes a long way, but try not to crossover into bragging territory. One of the best ways to sharpen your personal brand is to pay it forward. Remember, conversations happen before conversion.
If you can make it a two-way conversation with your connections, then you are on the road to successful personal branding.