How to Create Awesome Social Media Visual Content That Gets Results!
On June 9, 2014 I had the pleasure of viewing the #CanvaWebinar:
“How to Create Awesome Social Media Visual Content That Gets Results!” It was delivered by Guy Kawasaki, Chief Evangelist for Canva, and Peg Fitzpatrick Head of Social Strategy for Canva, with Mari Smith as the gracious, bubbly host.
Visual content has the power to communicate, express and connect in a powerful and meaningful way … if it is awesome and done right.
Following are the top ten key elements from the webinar to help you create successful visual content that gets results, along with my favorite quotes from Guy and Peg at the end:
1/ BE valuable — Provide information, analysis, assistance or entertainment.
2/ BE bold — Feel free to express your opinions. Take a stand.
3/ BE brief — Fifty character headline. Three-sentence body. Active voice
4/ Always credit your source — It’s the right thing to do. Also creates good karma.
5/ Add drama — Use a photo or large image. See photo on below left for optimal image sizes.
6/ Embrace hashtags — Check them first, then register on twubs.
8/ Keep calm and post often — This is especially true if you have tons of people in various time zones.
9/ Cross-post your content — Use the same content, but package and word it differently.
10/ BE consistent — This is THE most important and most overlooked tip.
Thank you so much Mari Smith for having Peg Fitzpatrick and Guy Kawasaki as your special guests to share valuable tips with the thousands of people that were on the webinar. In case you missed it, here is the video replay or you can view the presentation slides on SlideShare. Note: If the video link doesn’t work, you can watch on YouTube.
As promised, my favorite quotes from the webinar describing Canva were:
“It’s like a Cockroach motel – you can check in but you can’t check out.” Guy Kawasaki
“It’s like Lays® Potato Chips – you can’t just eat one.” Peg Fitzpatrick
In closing, here is how Guy Kawasaki described Peg Fitzpatrick:
“Peg is like the Martha Stewart of social media.”
Hope you got the gist of how to create awesome social media visual content that gets results!
If you’d like to find out more about Canva, here is a short video to show you what it is all about:
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