- Why the business exists.
- Why customers would want to buy from you.
- Why employees should want to come to work.
- Why partners should join forces with you.
- Why entrepreneurs should stay dedicated to making their dreams come true!
Your mission or vision statement is the “Why?” from your brand story and will be the fuel to keep you and your business moving forward.
Want to tell your brand story?
Here are some valuable storytelling tips from my book editor Robert Smith who happens to be a master storyteller:
When you want to tell your story you must think in pictures. Think of a place and a
time and describe what happened in that place, then move on to the next scene. Each
scene contains a problem to be confronted and an attempt at a solution. Each attempt
at a solution suggests the character of the protagonist and how the protagonist will
proceed in future situations.
In every story you ever encounter (yours or someone else’s) progress is only
accomplished when the way the problem is approached is changed.
“If you keep telling the same sad small story, you will keep living the same sad small life.”
â€” Jean Houston
Having trouble telling your BIG story? Want to get the juices flowing?
Try these two exercises:
Exercise 1: Think about some of the milestones in your life, then pick the top 3 and
translate them into a C.A.R. story.
C = Challenge: What particular challenge were you dealing with? What were the
circumstances of your life when you decided you could/couldn’t change your destiny?
A = Answer: What was the answer, inspiration or a-ha you discovered that triggered a
defining moment … that started to turn it around or turn it in the wrong direction?
R = Results: What has happened since? What are the results? How is your life different
now because of what you learned and implemented or what change do you want to see?
Exercise 2: Think about the biggest thing that is holding you back; your biggest obstacle.
1. What was the cause and effect that created this block or obstacle?
2. Who are the characters in this situation and why are they involved?
3. What would it take to make this block or obstacle disappear?
4. If you could achieve the most successful results, why would it make you happy?
All human beings have an innate need to have a story to live by. If you aren’t truly happy,
dig deep, make yours a true story, and it will be good one to live by.
“Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they cannot think new thoughts.” â€”Salman Rushdi