Why and How to Tell Your Brand Story

“If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. ” ~ Siberian Elder

Oh, the power of a story; you just can’t compete with this communication tool.

Storytelling is relatable, comprehensible and compelling.
Stories can create social cohesion that forms powerful collaborations. Everyone always loves hearing a good story. Just don’t fall into the trap of telling a story that you think people want to hear because it won’t work. People want to hear the real story. People want the real deal.

Believe it or not, I wrote my story over a year ago and was never comfortable with it. I didn’t feel ready to share my truth with the world. So I told a couple people and I released my first version. But I still wasn’t ready to share my truth with the world and I couldn’t figure out why. Then after reading an entrepreneur article, it triggered me to go one level deeper into my story which enabled me to finally own my truth. Now, I realize that this is part of the process, and I hadn’t gone deep enough. Please don’t waste precious time like I did. I encourage you to keep digging until you get to the root.
You will know when you get there because there will be no doubts in your mind.

As you revisit your past to figure out where your story begins, think back to the last time you felt like yourself, when you were enjoying life, and not doubting yourself all the time. At some point, a major event happened that caused you to slowly start losing your natural self and your zest for life. It is the point when you might have decided to give up on your dreams or started to please everyone else but yourself.

My goal is to get you to the source of your breakdown, so you can have a breakthrough to move forward.

This is the most effective way to do it. Think about how many problems, resentments, and drama can be solved by going to the root of the problem instead of putting band-aids on everything. Get uncomfortable and go deep to get that pivotal point. After you discover the source, figure out what ignited you to change against your instincts. Now this is when the fun begins because have just started on the road to building your new future.

“In seeking truth you have to get both sides of a story.” ~ Walter Cronkite

If you are telling your true story, without any motivation except hopes that it will set you free and might help someone else, people will be very receptive and supportive. In all of my interviews with a range of people, each one was pleasantly surprised about the effects telling their story had on them and others around them.

Keep in mind these three caveats:
1. When getting to the root, you can’t blame or point fingers at anyone but you.
2. When you think you are ready to share your story, find a trusted source.
3. When you are ready to share your story with the world; tap into your true
motivation and remember the T.M.I. (Too Much Information) rule.


Need inspiration or want to know how it feels to tell your story?

Tune into Power up! Radio — Currently, we are doing an 8-week series about the women in the book: Shattering Barriers: Amazing Women’s Journeys to Personal Empowerment…Kathy talks with the author, a top model with self-esteem issues, and so many more interesting ladies who told their stories.

Need two exercises to help you write your story?

Click on this page link or click on this FREE PDF … your answers are on page 2.



I hope you are starting to realize that you are communicating your brand every day, in every way. Just be you, fulfill what you promise and always give your best.

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