Tag: Brand Damage

“The Situation” Caused a Branding Situation

The Branding Situation:  Abercrombie & Fitch, the preppy teen retailer, said it would pay a “substantial payment” to Mike “The Situation” Sorrentino or any cast member who stops wearing its clothing on the popular MTV reality show because the series is “contrary to the aspirational nature of the brand.”  “‘Jersey Shore’ shows 20-something guys and girls…