Tag Archives: customer experience

Customers, Curation, and Conversion + 3 easy action steps

Are you challenged with customer service, content curation and/or customer conversion?  We’ve got your solution to these 3 C’s covered in the March “Branding Brief” that was just emailed to our contact list.  Here are the highlights with 3 easy action steps:

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Customer Service is Branding … is Marketing … is Advertising … is PR

This was one of the most popular blogs in 2011, and based on some recent stories that I have heard it is worth repeating: Customer service and the way your customers experience your brand has the power to make or break you.  Here is a short quiz: 1. Why are we in business?  Because of…

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The Ultimate Branding Maverick

Say what you will about Mark Cuban’s unconventional ways but you can’t say he isn’t a winner.  Mark is the owner of the 2011 NBA Champion Dallas Mavericks, and has never been one to shy away from the media; he’s certainly never been afraid to wear his heart on his sleeve.   His brand attracts…

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On-Demand Brand – 10 Rules for Digital Marketing Success

A recent book by Rick Mathieson, “The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World”, reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Rick talks about meeting the challenge of our new digital consumers — They want what they want, when they want it,…

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Brand Your Business Like Your Favorite Restaurant

Recently, I attended the Arizona Technology Council luncheon which included a panel of Arizona branding experts who discussed building a brand like your favorite restaurant. The panelists included Kate Unger, Senior Vice President of Marketing for Kahala, a franchising company (owners of Cold Stone Creamery and Blimpie brands, along with 12 others); Deborah Topcik, Director…

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Does Your Brand Perception Match Your Brand Reality? Find Out!