Did you know that many people who feel and act confident now, didn’t feel that way at first? Want to know their secret? Confident people aren’t in a battle with their feelings, so if you are trying to control your feelings, try allowing them to be there instead of controlling them. This will free your [...]
Branding Lessons from Sculptures
While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew. It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one of these sculptures three times, my eyes were re-opened. It inspired this blog in hopes that [...]
Re-branding Before & After Success Story
Starbucks knows what it’s like to be re-branded {4 times since 1971}… I know what it is like to be re-branded… but do YOU know what it is like? It isn’t just about the logo, so this re-branding story from a local entrepreneur, Dena Patton, should help you out! How did you feel BEFORE re-branding?
If the “Why?” is BIG enough, the “How?” will follow
I wish more people would think of the “Why?” instead of “How?” because it is the reason: Why the business exists. Why customers would want to buy from you. Why employees should want to come to work. Why partners should join forces with you. Why entrepreneurs should stay dedicated to making their dreams come true!
Branding Story – ‘The Vanilla Ice Project’
I always love a good branding story, and hope you enjoy this one with an interesting twist. If ‘Vanilla Ice’ doesn’t sound familiar to you — he was a rapper in the 1990′s, but that is not what this story is about. It is about Rob Van Winkle discovering a passion for real estate and renovation, having an odd appeal, [...]
The Ultimate Branding Maverick
Say what you will about Mark Cuban’s unconventional ways but you can’t say he isn’t a winner. Mark is the owner of the 2011 NBA Champion Dallas Mavericks, and has never been one to shy away from the media; he’s certainly never been afraid to wear his heart on his sleeve. His brand attracts [...]
‘Brand It Or Die’
I wanted my first of blog of 2012 to set an intention for a great year for everyone…so, I went to Facebook to find inspiration and our latest ‘Like’ was from Kennedy Mpezeni, the author of ‘Brand It Or Die.’ The book cover instantly captured my attention for two reasons 1) The word Brand 2) It [...]
On-Demand Brand – 10 Rules for Digital Marketing Success
A recent book by Rick Mathieson, “The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World”, reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Rick talks about meeting the challenge of our new digital consumers — They want what they want, when they want it, [...]
90 Tiny Tips to Build Your Personal Brand
Personal branding isn’t something you can just sit down and work on for a day and then forget about. Rather, personal branding is built in small pieces, as your day-to-day actions all add up to the brand that is you. That’s exactly why there are so many small tips that can help you build your [...]
Branding & Facebook – Back to Basics
“Embrace new technology but don’t forget the basics! Don’t let Facebook overwhelm you. Replace confusion with confidence.” That was part of the Facebook event listing* that caught my attention because it sounded a lot like what I tell my clients about branding. I figured that since I was self taught in social media, like most [...]
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