Starbucks knows what it’s like to be re-branded {4 times since 1971}… I know what it is like to be re-branded… but do YOU know what it is like? It isn’t just about the logo, so this re-branding story from a local entrepreneur, Dena Patton, should help you out! How did you feel BEFORE re-branding?
To re-brand or not to re-brand?
Are you continually having to explain what you really do? Are you are one of the many people that aren’t sure what makes you stand out from the competition or are you stuck? If this is you or if you have outgrown your original business idea, you’ll want to read on. Don’t worry… more and [...]






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