To re-brand or not to re-brand?

Are you continually having to explain what you really do?  Are you are one of the many people that aren’t sure what makes you stand out from the competition or are you stuck?  If this is you or if you have outgrown your original business idea, you’ll want to read on.  Don’t worry… more and more people are re-branding these days, so you are not alone.

Here are the top 3 reasons that prompt re-branding efforts:

  1. The business was named too quickly or not well thought out
  2. The discovery stage of branding was skipped over or rushed through
  3. The business or the business owner has evolved to a new level or is stuck

If people don’t “get” you right away, it can potentially damage your credibility, not to mention your frustration and wasted efforts.  Since a brand can generate future economic benefits, it is well worth the investment to make sure the brand perception matches the brand reality you want to see.

Want the truth about re-branding?  If you want to be your best, then you do!  Since you are emotionally and financially invested, not to mention too close to the subject, it is going to be tough, but I can assure you, worth the efforts.  The name is THE toughest part, but so important, and once you figure it out, it is like finding that perfect outfit 🙂  The re-branding process requires great sensitivity and care and should be launched in a subtle and methodical manner.  There is no magical formula, but there is a process that involves thoughtful strategy, compelling visuals and engaging messaging, all of which must work interactively in order to send the right message to start converting your desired audience.

Hope these 5 well known re-branding success stories and two quotes from entrepreneurs that tackled the rebranding challenge will inspire you to take action:

1.      Harley-Davidson, the most reliable motorcycle brand, almost went bankrupt
2.      Target, now considered a cool choice, started as just another discount store
3.      Old Spice, the viral sensation, used to be nothing special
4.      Apple rules the world, after almost hitting bankruptcy
5.      UPS is now personal and innovative, after being big and boring


“…that was hard to face…it meant…growing up. It required a new name, new logo, new web presence, and new approach to business.” ~ Sherry

“I just went through a major rebranding and had YOU helping me! Loved every moment of it (kinda) 🙂 It was hard but worth it!” ~ Dena

“Our real problem is not our strength today; it is rather the vital necessity of action today to ensure our strength tomorrow.”
~ Calvin Coolidge


I hope you are starting to realize that you are communicating your brand every day, in every way. Just be you, fulfill what you promise and always give your best.

Want to learn about branding to grow your business? Follow me on Twitter or find me on Facebook or at my online home: Ladies Who Brand

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