Want to Grow Your Audience, Think Like a Comedian!

On Friday night, I had tickets to see the comedian Louis C.K. – it was great to get out and have a good stress relieving laugh fest.  Afterwards, I couldn’t turn my branding brain off, and started thinking about conversations that I’ve had with two of my comedian friends. In order to be successful, they have to know, read and adapt to their audience “live.”  At times, they have to deal with tough crowds, and even have to juggle hecklers. On Friday night, Louis C.K., whose success is relatively new {he was at Tempe Improv in 2007}, connected with an audience of 3,800 almost instantly.

Why not learn from the ones who have the toughest job connecting with their audience?  Here are the top 3 reasons how you can grow your audience by thinking like a comedian:

 

1. KNOW WHO YOU ARE, YOUR STRENGTHS AND WHAT YOU STAND FOR

  • Louis C.K. is not afraid to show who he is and be that person on or off stage. 
  • He has a need to call things exactly as he sees them, regardless of who he might alienate, so he does. 
  • Louis C.K. is also able to take material that is personal and unlikely to be enjoyed by anyone, and get people who are nothing like him to enjoy it. 

2. KNOW YOUR POSITION AND APPRECIATE THAT YOU HAVE AN AUDIENCE

  • “I know what it’s like to have a bunch of material that’s working that you don’t care about, you want to die.” ~Louis C.K.
  • He stated that he is happy to be riding his wave of success and was appreciative to be there with an audience.
  • After he returned from the encore, he said, as some people were leaving, “Hey, you paid for me.  I’m here to entertain you.  Glad you are enjoying the show!”  

3. KNOW YOUR AUDIENCE AND RELATE ON AN AUTHENTIC LEVEL

  • For those of you who don’t know Louis C.K. he has a show on FX about being alone, and he split the diverse audience into 2 categories: those alone and those not alone.
  • He opened by asking how many were alone, talked about them, and then talked to the people that were not alone.  Everyone was laughing and able to instantly connect with him and each other.
  • Even though he is edgy and raw, he isn’t afraid to be authentic and is able to relate to his diverse audience.

“His honesty is overwhelming,” said Ricky Gervais, the co-creator and star of Britain’s “Office” and “Extras.” “We both challenge the audience with how they think and feel about things, except I do it with this veil of irony, and I hide behind a slightly satirical character. Louie stands up and says, ‘This is what I think about the subject, and I’ll tell you why I’m right.’ ”

For those of you that have met me, you know the following:  Branding is truth and that is what makes you “YOU” and me “The Branding LadyTM“!

Do you speak your truth? Do you own your brand?  Do you know who your audience is and how they think and feel?  If you can honestly answer these questions, you can grow your audience.

Leave a Reply

Your email address will not be published.