What is branding?


Branding is the tip of the iceberg … in an awesome way!

Fig. only the part of something that can be easily observed, but not the rest of it, which is hidden. (Referring to the fact that the majority of an iceberg is below the surface of the water.)
Source: www.TheFreeDictionary.com


Kathy Bass - Interviewee

“Branding done right creates free, word-of-mouth advertising which is the ultimate destination to arrive at.”
Kathy Bass, The Branding Lady®



Branding helps you achieve simplicity and feel more…




Get enlightened and build a valuable ‘Brand YOU’ here:


Join our LIVE group at the
Power up!® Branding workshop
in Phoenix starting on April 25, 2014!

Find out more information or buy your ticket.


Not in Phoenix? We’ve got you covered with the virtual Power up!® Branding.
Click here and enter your city in the subject.



Want to really understand the meaning of brand, brand value and branding?
Here you go.


The Story:
Ladies Who Brand, Inc. was founded in 2010 by Kathy Bass after I experienced and solved my very own personal and painful Brand Identity Crisis.” But don’t feel bad for me because I am free now … free to BE me. Plus, I have a unique business that can help you discover, create and communicate your brand value successfully.

The Who:
I’m a 1-person business with an extensive business, marketing, psychology and design background (degrees and experience) and have an awesome team of talented designers, web architects, wordsmiths, photographers, videographers, storytellers, social media and technology partners.

The Why:
I know what it’s like to have a BIG dream and know how hard and frustrating it can be to shape that dream into a sustainable, valuable brand 
and viable business by yourself.

Who I help:
Entrepreneurs and start-ups with an idea or individuals who want to rebrand, reinvent, get unstuck or evolve to the next level of their business quickly, efficiently and effectively.


Does Your Brand Perception Match Your Brand Reality? Find Out!